Profit From the Compelling Economics of Engagement

• Consumers
• Business to business customers
• Distribution partners
• Salespeople
• Employees
• Vendors  

Exhibit and Education Overview

The New Focus on Engagement

Who Attends

Topics Addressed

Key Benefits

• Learn about cost-effective, results-based marketing and managing programs to increase sales, productivity and quality. 
• Take advantage of customer, distribution partner, sales, and employee engagement strategies that drive performance without the upfront cost and lack of accountability of traditional marketing and management strategies. 
• Learn how properly structured engagement, recognition, and incentive strategies can increase your sales, customer retention and referrals, quality and productivity.
• Get you more measurable costs for much lower upfront costs and greater accountability than traditional marketing and performance strategies.

Exhibit and Education Overview

• A Special New Education Program on Enterprise Engagement, Developed By Leaders in Management and Marketing. Designed for end-users in general management, human resources, marketing and sales who are interested in learning more about the economics and implementation issues related to engaging people in business, including customers and distribution partners, salespeople and all other employees.

• Two exhibit areas under one roof:
  1)The New York Incentive, Rewards, and Recognition Show
  Featuring the world’s leading brands and their authorized incentive fulfillment companies serving corporate America’s needs for rewards, recognition, and communication vehicles for their consumer, distribution partner, sales, and employee relationship-building campaigns.
  2)The Enterprise Engagement Pavilion
  Featuring branding companies, marketing services firms, consultants, technology and other firms that help organizations with strategic or tactical services related to maximizing performance through people, from customers and distribution partners, to employees and vendors.

The New Focus on Engagement

The need to find more efficient ways to get and keep good customers and talent has become Topic 1. The Enterprise Engagement Expo is about strategies and solutions related to how to engage and motivate customers, distribution partners, and key employees to improve your business.

There’s a huge shift to targeted, one-to-one engagement strategies that identify and build relationships with the people crucial to business, from customers and distribution partners, to employees and vendors. Today, it’s not just about attracting great customers and employees, it’s about retaining them and generating word of mouth so that you get more great customers and employees.

The Enterprise Engagement Expo features strategic and tactical education, exhibits,, and business solutions for anyone in business seeking practical ways to engage target audiences to achieve concrete business objectives, including:

• Incentives, rewards, and recognition—new ways to achieve targeted results and pay based on results.
• Strategies and tactics to engage customers, distribution partners, salespeople, and all other employees to achieve specific specific goals—the most targeted way to achieve success.
• Training, communication, and loyalty program solutions. 

Who Attends

The program is designed specifically for corporations and organizations of all size that need to engage people.  Nearly 1,000 executives and managers from corporations attended last year’s event. Attendees included top- and middle-level management from some of the nation’s leading companies representing positions in:

• General management
• Sales
• Marketing
• Human resources
• Customer service

Topics Addressed

Join the industry leaders in management and marketing, including the Human Capital Institute, marketing gurus Don Peppers and Martha Rogers, and 1 to1 magazine, who are joining forces to create a special education program on Enterprise Engagement. This program brings together general management and management in HR, sales, and marketing, to learn and discuss new ways to align people strategies across the entire organization to achieve better, more retainable results.
The Enterprise Engagement Expo will include sessions and exhibits on all aspects of key external and internal engagement strategies, including:

• Integrated internal/external marketing
• Rewards and recognition
• Technology
• Training
• Communication
• Promotional Products
• Recognition
• Performance Measurement

Key Benefits

Attendees will find:

• Strategies and tactics your organization can rapidly deploy to achieve specific external or internal marketing goals;
• Vendors who can provide strategic or tactical solutions in all areas of engagement.

Discover the emerging new field of engagement, designed to maximize results by identifying and building relationships with the people most likely to buy.

Registration will open in January 2009. If you would like us to send you a reminder, please click here to sign up for the e-newsletter.