Strategic Business Plan Development

Take your marketing to a new level of measurability and return on investment through strategic planning and implementation.

Many organizations conduct business using budgets, when they can get better results using a more precise strategic planning process, one that identifies the best possible tactics to achieve your goals.

Results-based Strategic Planning is based specifically on your current goals and circumstances in a zero-based processed with no biases other than to find the right combination of tactics to achieve your business development goal. Budget-based planners tend to look at what happened last year, what worked, and what didn’t, and create a plan based on requested resources for specific actions. Strategic Planning goes one step further by using a comprehensive, yet time-sensitive approach to identify the best zero-based plan to achieve your objectives. Last year’s budget might come into play, but the focus is on matching the objectives and resources with the tactics your team agrees are most likely to achieve measurable results, on budget, no matter what you did last year.

The outcome is a specific plan, based on

1. A review of your business and recent history
2. A review or your industry (including trends, competition, etc.)
3. Budget
4. The thinking of every key person on the team
5. Other marketing within your company that may have impact on the program
6. And how best to measure the results of the program

Your Outcomes

• Determine precisely the best strategy and tactics to achieve your business development objectives.
• Carefully weigh business development plans against the company’s current mission and core competencies.
• Build a consensus with your team as to the best way to proceed.
• Develop a business plan to develop that opportunity as efficiently as possible.
• Help develop or confirm viable performance outcomes.

Your outcome is a report containing everything your organization needs to implement a zero-based, measurable business development plan based on a consensus of your key stakeholders—with or without the services of Selling Communications Inc.

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The Benefits

• A zero-based Strategic Business Development plan with clear measures and tactical detail.
• A solution based on input from all key constituencies.
• Recommendations based on an objective analysis of external or internal obstacles or opportunities.
• Specific projections and costs, when applicable.
• A process that helps build alignment, integration, and consensus among the management groups involved with business development.
• A process your organization can replicate in the future, with or without the services of SCI.
• An outcome based specifically on your needs, not on the services supplied by SCI.

A Time-Efficient Way to implement Targeted, Measurable Business Development

SCI uses a time-tested process customized to your needs to minimize the time required for strategic business development, and provides all of the tools your team needs to continue the process on its own year after year without outside assistance.

Build Consensus While Building The Right Plan

You assemble representatives of the appropriate stakeholders in your business development in order to collect the best thinking from everyone and to build consensus and alignment.

• Through a round-robin fact-finding process, SCI facilitates a process in which your management team has direct input into the development of a plan based on the reality of your business, not solely the viewpoint of outside consultants
• The three-hour round-robin discussion includes questions, approved by you in advance, related to such issues as:
• Current Company Description
• Unique Selling Benefits
• Goals
• Competition
• Growth Potential
• Geographic Scope
• Customer Profile
• Products and Services Offered
• Infrastructure Requirements
• Technology Requirements
• Opportunities
• Market Trends
• Marketing Challenges
• Current Marketing Strategy
• Sales and Marketing Systems
• Current Staff
• Current Selling Tools
• Required Selling tools

By getting the right people in the right room, a key outcome is making sure everyone shares the same view of key issues. SCI conducts additional post-meeting research as needed to complete our recommendations.

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A Strategic Action Plan Based on Your Needs

SCI provides everything you need to implement your business development, with or without the future services or involvement of SCI. Based on your needs, the report can include projections as well as a step-by-step approach to the tactical elements involved with achieving your goals, including external marketing and sales or internal marketing and training issues.

The plan (usually about 25-30 pages) includes the following elements:

Key Findings of the Meeting

A summary of the proceedings and information gathered
Observations as appropriate

Marketplace Summary

Conditions in your key marketplace that could affect your business development goals; i.e., economic or competitive conditions.

Internal or External Obstacles and Opportunities

Factors that could affect your outcome, whether controllable or not.

• Marketing Plan Summary
• Market Positioning
• Measurable Goals
• Geographic Scope
• Infrastructure Requirements
• Type of Customer/Expectations
• Customer Profile
• Products and Services
• Sales Tools Required
• Employee Cost Estimates
• Business Development Plan with Cost Estimates
• Realistic Revenue Projections
• Both a Short- and Long-Range Plan, If Applicable

The plan provides all of the details necessary to implement the plan, whether or not you use the services of Selling Communications Inc.

Results-Based Planning

When it comes to getting more business, only one thing counts: results. Every SCI Strategic Plan comes with specific results measures, based on your objectives.

Confidentiality

All information disclosed at that meeting or in subsequent meetings or in writing is confidential and strictly your company, unless already in the public domain or in the property of Selling Communications Inc.

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