SMERF Meetings Journal

Engage the SMERF Marketplace with an Effective,Targeted and Integrated Marketing Program

SMERF Meetings Journal provides an effective, low-cost means to generate leads in the market for Social, Military, Educational, Religious and Fraternal organization meetings.

Overview

SMERF meetings buyers face unique challenges when it comes to engaging their key audiences of members and sponsors. SMERF Meetings Journal online and print editions provide these planners with the tools they need to engage their target audiences to improve performance.

SMERF Meetings Journal online and print is unique in its focus on providing SMERF buyers with information critical to their
business while offering suppliers a highly cost-effective way to reach this market.

Audience

Reach 8,500 leading meeting planners.The publishers of SMERF Meetings Journal have compiled a comprehensive list of the leading meeting planners in the SMERF category, enabling advertisers to reach 8,500 decision-makers via the SMERFmeetings.com website, an online newsletter and two annual print editions.

Content

SMERF Meetings Journal print and online features news, ideas, profiles and case studies geared to association management seeking to improve performance through engagement. Your customers no longer have time to read big monthly magazines overflowing with inserts and content they don’t need.

SMERF Meetings Journal delivers information via Selling Communication Inc.’s unique combination of media formats geared to the needs of timepressed executives.

Fully Integrated Marketing Program: A Unique, High-Impact Solution

SMERF Meetings Journal delivers information just the way planners need it: via a website loaded with useful information about how
they can better engage their members and suppliers through meetings, as well as easy-to-digest monthly e-mail newsletters and an annual Destination Guide and State of the Industry Report.

Only SMERF Meetings Journal provides advertisers a fully integrated multi-touch campaign for reaching power-buyers that includes almost every print and electronic medium.

• Print ad in SMERF Meetings Journal.
• E-mail newsletter display ads on SMERF and Meetings Update e-newsletters.
• E-mail Special Offers, SMERF and Meetings Update.
• Telesales calls to 200 buyers.
• Return-on-investment report showing the number of qualified names generated as a result of the program.
• Ad on SMERFmeetings.com.

What Readers Say About SMERF

“Great job! SMERF is readable, informative, filled with helpful bits of news and ‘handy tips,’ and graphically well-designed. Keep it up.”
William C. Johnson, Sigma Tau Delta

“Excellent publication.”
Paul Spiewak, The Reunion Network, Inc.

“Excellent overviews and practical suggestions.”
Michael Summers, Wayland Baptist University

“Very good information.”
Mary Bomer Ramsier, American School Health Association

“Your journal is excellent—very valuable in providing informative guidance in contracting for meetings.”
Carl Garner, National Water Safety Council

“As a government planner, I found your articles easy to read by being brief, and to the point! Look forward to future issues, keep up the great work.”
Linda K. Floyd, University of Florida, Civil Engineering

“Very good information.”
Mary Bomer Ramsier, American School Health Association

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2009 Publishing and Editorial Calendar

Print

Annual State of the Industry Report: A complete wrap-up of meetings and engagement trends and data as they relate to SMERF planners.
Publication date: May 17, 2010
Materials due: April 19, 2010

Annual Destination Guide:  Affordable Destinations Directory with matching editorial, as well as key planning tips.
Publication date: August 16, 2010
Materials due: July 19, 2010.

Annual Package Programs

SMERF Meetings Journal provides you with the convenience of annual, low-cost packages that enable you to reach your potential audience throughout the year for one low cost. Or, if you prefer, you can purchase print, online, and e-mail programs a la carte.

Annual Value Package:

$6,235 ($14,470 a la carte)
The annual program includes:

• Your ad on the home page of the website with traffic and click-through reports (Value: $3,000)
• Full page print ads in two annual print issues (Value: $2,000) 
• Full Page editorial feature on your destination in the Destination Guide that will stay on the website for a full year. (Value: $2,000) 
• Sponsorship of three e-mail newsletters (Value: $3,000)
• Sponsorship of three special offer blasts (Value: $3,750)
• One custom e-mail blast of your destination profile (Value: $1,250)
• 100 copies of your destination profile for direct marketing purposes
• 100 telesales calls to meeting planners to set up appointments with qualified buyers (Value: $500)

Total Value: $14,470
Total Cost: $7,350 net.*
*Payable when first ad appears

A la Carte Marketing Opportunities (Web and e-mail)

SMERF Meetings Journal offers advertisers a unique combination of banner and display ads in its e-mail newsletters and on SMERFmeetings.com, where buyers come to shop for meeting and incentive travel vendors.

Frequency	1x	2x
Integrated Campaign	$7,250	$6,900
Full Page	$3,500	$3,200
Half Page	$2,850	$2,500
Third Page	$2,175	$1,900
What’s New Bulletins                                                         $1,100
SMERF & Meetings Update newsletter sponsorship              $1,100
SMERF & Meetings Update special offers                            $1,600
Smerfmeetings.com annual sponsorship                             $6,350

Print Mechanical Specifications

Trim Size: 8 3/8" x 10 7/8"
Bleed Size: 8 5/8" x 11 1/8"
Live Area: 7 7/8" x 10 3/8" (Live matter should be kept 1/4" away from the trim on all 4 sides)
Gutter: For spreads with headlines or type across the gutter, allow 1⁄8" on each side for the gutter.
Paper: 70-lb. coated stock

Digital is the preferred format for all ads.

• Quark document with all art placed as high-resolution (300 dpi or greater), CMYK color, and tiff.
• Also include all fonts (fonts must be Postscript).
• Or EPS file with all art embedded as high-resolution (300 dpi or greater).
• CMYK color, and all fonts converted to outlines. Color proof required.

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Dimensions

Print
Size	Width	Height
Full Page	8 3/8"	10 7/8"
Full Page Bleed	8 5/8"	11 1/8"
1/2 Vertical	4 6/8"	7 1/4"
1/2 Horizontal	7 1/8"	4 3/4"
1/2 Spread	5 1/2"	17"
1/3 Square	4 5/8"	4 3/4"
1/3 Vertical	2 1/4"	9 3/4"
1/4 Vertical	3 1/2"	4 3/4"
1/4 Horizontal	7 1/8"	2 3/8"
Special Strip Ad	2"	7 1/2"
What’s New Bulletins	4 5/8"	4 3/4"

Internet
Banner ads: 175pi (W) by 70pi (H)
Display ads: 500pi (W) by 175pi (H)
Special offers: 500pi (W) by 350pi (H)

Web ads should be provided as GIFs or JPEGs (please note that animated GIFs might not rotate on some browsers)

Ship artwork and material to:
Production Department
Selling Communications Inc.
520 White Plains Road, Suite 120
Tarrytown, New York 10591
914-591-7600; production@sellingcommunications.com

 

Technology for Building Databases and Measuring Results

Selling Communications Inc. provides Solata, a simple, low-cost, and open source technology to track prospects, so that you can be sure every lead from every source gets: personally followed up by salespeople, targeted in your direct communications, and tracked from start to finish.

Learn more about what Selling Communications can do for your organization. Call your SCI Account Representative, or contact Jim Kilmetis by e-mail at jkilmetis@sellingcommunications.com, or telephone at 914-591-7600, ext. 229.

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