Results-Marketing Agency Services to

Help You Profit From Permission

As a pioneer in fully integrated business development solutions, Selling Communications Inc. provides clients with a complete marketing organization without fixed overhead and costs. Our team—creative professionals, accomplished sales managers, expert business writers, and IT “gurus”--provides strategic planning and implementation in nearly every facet of the business development cycle, beginning with lead generation all the way through to sales measurement on an as-needed basis. Our unique selling proposition: a focus on getting permission from qualified prospects to communicate; implementing a highly targeted, information-based dialog with the people most likely to buy, and carefully tracking the results.

SCI’s agency services are ideal for organizations that require a complete business development team but don’t want to expand their marketing organization. It is unique in the way it deploys targeted, integrated, and permission-based strategies to identify and build successful relationships with the people most likely to buy. Based on your needs, SCI will deploy a customized and unique set of planning, marketing, content, technology and sales strategies to help find the most effective business development solution for your organization.  Our streamlined approach is focused on your customers and rooted in integrated, multi-touch communications and technology in a way that sets us apart from many other marketing agencies.  The SCI approach is surprisingly cost effective by targeting your most likely prospects..

SCI creates a highly measurable solution because we work from a mutually agreed upon plan, budget, timeline, and results measurement system. You’ll know precisely what your program generated against the plan.

Services include:

• Strategic Planning
• Permission-Based Marketing
• Targeted Business Development
• Sales Tool Design
• Print and Web Advertising
• Public Relations
• Internal Marketing
• Technology
• Sales Lead Management
• Measurement

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Completely Integrated Solutions

SCI views business development as a fully integrated and coordinated process measured by the number of people who engage and become customers.   Bottom line: business development works best when implemented in an integrated, coordinated basis focused specifically on your goals. Here are details of the tool kits we provide.

Strategic Planning: Development of a complete business development strategy, plan, and actions based on your objectives, with a specific budget and return-on-investment measures. SCI’s team of marketing and sakes experts works with your top executives and conducts the necessary market research to craft the plan that makes the most sense for your goals, measurable objectives, and budget. SCI’s planning team includes senior level executives with decades of marketing and management experience.

The deliverable is a complete, measurable plan, with timeline, budget, and benchmarks rarely asked of or offered by internal employees.

Permission-Based Marketing: Optimal target marketing today requires building databases of qualified people willing to hear from you. SCI offers Solata, a fully integrated marketing and sales system designed to identify qualified prospects and prompt them to opt in, engage, and remain receptive from sales and marketing contact from your organization.

SCI provides not only the technology, but customizes it to meet your needs, work flow, and business model. The result is a means of measuring your entire marketing and sales process of a single platform through a single performance dashboard.

Targeted Business Development: Integrated direct marketing programs that help you identify the people most likely to buy, build relationships, and convert them into customers. This includes building a valuable database of your best prospects, and deploying an integrated marketing and sales blitz to generate leads and get permission for ongoing sales and marketing contact.  Upon completion of your program, you own the list.

Web Site and Sales Tool Design: Creation of compelling Web sites, sales brochures (print and electronic), Power Points, White Papers, newsletters, press releases, direct mail cards and other marketing and content tools necessary to engage prospects and get them to buy.  

SCI employs both creative copywriters and journalists to create marketing campaigns that not only sell but also help prospects and customers by providing useful information.

Print and Interactive Advertising: SCI can support your integrated, target marketing efforts with strategic print or electronic advertising designed to coordinate precisely with your entire business development campaign. Our search-engine advertising expertise analyzes your site's construction and traffic to determine the best ways to increase your traffic at a cost you can afford.

Public Relations: SCI seasoned public relations team will help you identify the veracity of your program to get media attention, and if so, crafts compelling messages and news hooks.   Your strategy might include news generation, speaking opportunities, award programs, and other ways to build credibility and exposure.

Internal Marketing: It’s not enough to make promises in your marketing and sales, you have to deliver them. SCI offers a unique set of technology and communications tools to make sure your employees understand customer expectations and feel prepared to meet them. SCI offers systems that focus resellers, salespeople, and all employees on doing what's necessary to retain current customers and engage potential future customers.

Technology: SCI offers Solata integrated marketing and sales technology that can power a completely measurable and integrated business development process. It includes the SolataSearch engine and OK2SEND Permission Manager to optimize your Web traffic, opt-ins, and permission-based communications, along with a fully integrated suite of Web based CRM, catalog management, e-commerce, and survey technology at a price almost any company can afford.

Sales Lead Management: SCI provides a complete tool set and system for making sure that every leads gets followed up, tracked, and communicated with over time so that you maximize your business opportunities.

Measurement: Using SCI’s database solutions, you can precisely track the results of your efforts in terms of prospects identified, communicated with, and converted into customers.

What Makes Us Unique: Permission-based marketing includes not only traditional direct marketing skills, but a combination of technology and ability to create compelling useful information. Very few agents have the vision, technology, and content know-how necessary to improve the results of marketing through integrated, permission-based communications.

Learn more about what SCI can do for your organization. Call your SCI account representative or e-mail Jim Kilmetis at jkilmetis@sellingcommunications.com or call him at 914-591-7600, ext. 229.

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