Resources

The following articles provide insight into targeted marketing strategies, as well as the incentive and meetings marketplaces.

• Targeted Business Development—A new technique, Targeted Business Development packs power at low cost.
  
• Results Marketing—New technology enables companies to target prospects for a fraction of what it used to cost.
  
• Incentive Industry Primer—How to explore and profit from the corporate market for incentives, gifts and promotional products.
  
• Incentive Travel Primer—How to succeed in the incentive travel and motivational meetings business.
  
• Meetings Business Primer—The corporate meetings business and related areas of association meetings and trade shows could provide a significant market for your travel service or product.
  
• The Future of Print—This white paper outlines a model for successful business publishing that can foster growth and greater profitability, without a major investment.
• Permission Marketing: The Key to Efficiency and ROI—Permission may be the most powerful, overlooked word in marketing. Getting permission from qualified prospects to receive updated information about your organization might possibly be the most efficient way to increase your marketing return on investment, and yet many organizations have little understanding of its benefits, economics, and tactical tool kit.
• The New Brand Medium—A look at new ways to build your organization’s brand.