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Targeted Public Relations With a Measurable Result
"Editorial has eight times the impact of advertising."
The same planning process needed to create successful target selling and target marketing initiatives applies to public relations. We help you discover what’s unique and newsworthy about your concept, and because we are "publicity realists," we will only recommend and conduct a p.r. campaign if we believe it has a reasonable chance of achieving its objectives. Our publicity experience runs the gamut from national business magazines to top consumer newspapers to marketing and human resources trade publications to online newsletters and national wire services. The Selling Communications public relations team includes former business journalists, corporate public relations executives, tenacious publicity professionals and media junkies who keep up-to-date on the pulse of the media and its potential receptivity to your company and its story. Public Relations Services Menu and FeesSelling Communications manages publicity on a project basis or with long-term campaigns, depending on your needs. Press KitThe press kit is the bedrock of a campaign, providing the background information journalists need to learn more.
Cost: $3,000 Selling Communications can also design and produce press kit covers, PDFs and Web site press centers for additional fees. ^^ Return to Top ^^ White PapersAuthoritatively written white papers can help substantiate your company’s market position and build credibility over time with the people critical to your business. Selling Communications employs journalists to write white papers that get attention, communicate your expertise, and elevate you into a trusted source of useful information. Cost: Targeted Trade Campaign
Cost: Targeted National Campaign
Cost: ^^ Return to Top ^^ Newsletters to Build Credibility Over TimeSelling Communications specializes in print and e-mail newsletters that get attention and build credibility by providing useful information to a target audience. These newsletters are distributed to journalists, customers and prospects and include a response vehicle to generate dialogue. You’ll get the best results from single-sheet, self-mailing newsletters that readers don’t have to be opened in order to read. E-mail newsletters can be tracked to see how many readers visited and who actually opened it up. Costs: *Newsletter is delivered in PDF format with Quark, font and image files. Printing is extra. E-mail newsletter (1,200 words)** **Includes up to 2,000 e-mails; there is a one cent charge for additional e-mails. Other ServicesClipping Services: Temporary clippings contract. Database Building: Powerful, open-source software tools to build databases of people who visit your Web site and who want to opt-in to receive ongoing information about your organization. Full service, integrated, target marketing: Highly targeted, strategic, multi-touch campaigns designed to measurably target the people most receptive to your product or service. Please note: 2) Fees do not include expenses such as postage, printing, etc. ^^ Return to Top ^^ Learn more about what Selling Communications Inc. can do for your organization. Call your Selling Communications Inc. Account Representative, or contact Jim Kilmetis at jkilmetis@sellingcommunications.com or 914-591-7600, ext. 229. |
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