Targeted Public Relations With a Measurable Result

"Editorial has eight times the impact of advertising."
David Ogilvy, advertising legend and founder of Ogilvy & Mather

Is your company getting the most out of your public relations investment? Selling Communications Inc. offers unique strategies and tactics to generate targeted publicity on a project basis without committing companies to fixed, long-term retainers or risky endeavors.

The same planning process needed to create successful target selling and target marketing initiatives applies to public relations. We help you discover what’s unique and newsworthy about your concept, and because we are "publicity realists," we will only recommend and conduct a p.r. campaign if we believe it has a reasonable chance of achieving its objectives. Our publicity experience runs the gamut from national business magazines to top consumer newspapers to marketing and human resources trade publications to online newsletters and national wire services. The Selling Communications public relations team includes former business journalists, corporate public relations executives, tenacious publicity professionals and media junkies who keep up-to-date on the pulse of the media and its potential receptivity to your company and its story.

Public Relations Services Menu and Fees

Selling Communications manages publicity on a project basis or with long-term campaigns, depending on your needs.

Press Kit

The press kit is the bedrock of a campaign, providing the background information journalists need to learn more.

• Company backgrounder
• Company timeline
• Mission statement
• Testimonials and/or case studies
• Other information where applicable (e.g. awards won, media coverage, partnerships, etc.)

Cost: $3,000

Selling Communications can also design and produce press kit covers, PDFs and Web site press centers for additional fees.

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White Papers

Authoritatively written white papers can help substantiate your company’s market position and build credibility over time with the people critical to your business. Selling Communications employs journalists to write white papers that get attention, communicate your expertise, and elevate you into a trusted source of useful information.

Cost:
$2,500 for copy only
$1,500 to design and lay out first white paper into four-page PDF format
$1,000 to lay out additional white papers

Targeted Trade Campaign

• Planning session concluding with written strategy and return-on-investment measures
• Press release
• Mailing/e-mail to 125 targeted trade journalists
• Release on Business Wire to appropriate media lists
• Personal calls to 50 targeted editors, writers, columnists, etc.
• Program recap report

Cost:
$5,000 per campaign. There is no charge if it is determined during the planning session that public relations cannot achieve the desired objectives.

Targeted National Campaign

• Planning session with written strategy and return-on-investment measures
• Press release
• Mailing/e-mail to 500 targeted business journalists
• Release on Business Wire to appropriate media lists
• Personal calls to 100 select targeted editors, writers, columnists, etc.
• Program recap report

Cost:
$7,500 per campaign. There is no charge if it is determined during the planning session that public relations cannot achieve the desired objective.

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Newsletters to Build Credibility Over Time

Selling Communications specializes in print and e-mail newsletters that get attention and build credibility by providing useful information to a target audience. These newsletters are distributed to journalists, customers and prospects and include a response vehicle to generate dialogue. You’ll get the best results from single-sheet, self-mailing newsletters that readers don’t have to be opened in order to read. E-mail newsletters can be tracked to see how many readers visited and who actually opened it up.

Costs:
Print newsletter (one-sheet; two sides)*
$2,500 to research and write
$1,500 first-time design and layout
$1,000 subsequent layout

*Newsletter is delivered in PDF format with Quark, font and image files. Printing is extra.

E-mail newsletter (1,200 words)**
$1,800 to research and write
$1,500 first-time template design, layout, e-mail deployment and tracking
$500 subsequent layout, e-mail deployment and tracking

**Includes up to 2,000 e-mails; there is a one cent charge for additional e-mails.

Other Services

Clipping Services: Temporary clippings contract.

Database Building: Powerful, open-source software tools to build databases of people who visit your Web site and who want to opt-in to receive ongoing information about your organization.

Full service, integrated, target marketing: Highly targeted, strategic, multi-touch campaigns designed to measurably target the people most receptive to your product or service.

Please note:
1) Fees for written materials include one client revision after client has approved copy AND design; additional edits subject to additional charge communicated to client in advance

2) Fees do not include expenses such as postage, printing, etc.

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Learn more about what Selling Communications Inc. can do for your organization. Call your Selling Communications Inc. Account Representative, or contact Jim Kilmetis at jkilmetis@sellingcommunications.com or 914-591-7600, ext. 229.