Profit From Permission

The most efficient marketing targets the people most likely to buy, those who have demonstrated an interest in your product or service. Selling Communications has developed technology, tools, and tactics to persuade people to opt in to receive ongoing information from you, so you’re “top of mind” when they’re ready to buy.  It’s a proven, low-risk strategy that works.

Why Permission?

The more you identify people receptive to what you sell, the less it costs to market. Permission-based e-mail and direct mail campaigns almost always generate better response than mass-mailings because people have demonstrated receptivity. And most people appreciate companies that seek their permission.

What Do You Need to Get Permission?

You must give people a compelling reason to opt in. Perhaps it’s a promotion or incentive, useful information, or some other benefit related to your business.  It must be clearly promoted on your Web site and in all of your communication tools.

How Do You Manage Those Permissions?

Solata Permission Management Web-based software links both to your Web site and internal selling process so that it’s easy to manage opt-ins, however and whenever they occur. Your prospects can use the form to opt in directly from your Web site, or their permissions can be entered manually. This form automatically loads the data into a system you can use to send out and track permission-based communications, distribute leads to your sales force or to manage ongoing communications. The system lets you identify specifically how people want to receive specific information.

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The Content You Need to Profit From Those Permissions

People who opt in to receive information can easily opt out, so it’s critical to keep them engaged. SCI identifies the right mix and timing of communications, with a strategic balance of marketing and editorial content to keep people engaged without turning them off.  Our in-house marketing directors and journalists create just the right combination of marketing and non-sales oriented useful content.

How Do You Measure the Results?

When you’ve built a permission-based database, it’s easy to track results.  Track outcomes based on people who have opted in, responded to marketing offers, and who have become or will become customers. Measure additional data, such as how they heard about your company, or demographic information you can use to improve ongoing business development.

Next Steps

The key to success is a strategy. Give us the time to understand your marketing objectives and strategies, and we can help you integrate a complete permission-based solution for all of your marketing communications and relationship-building

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