Solata Permission Manager

A Real-Time, Integrated Solution to Database Management

Everything you need to build and manage a permission-based database of serious prospects and customers.

Getting permission to communicate with potential customers is the first step to the sale; the best databases consist of qualified prospects who have agreed to learn more and stay in touch. Solata Permission Manager automates the process of building and maintaining a permission-based database in real time, along with keeping track of the type of information desired by each prospect and the preferred way of receiving it: by phone, e-mail newsletter, print newsletter and the like.

You can use Solata Permission Manager in conjunction with the Solata Target Sender, Target Seller and other Solata Technologies products, or you can plug it into independent e-mail marketing and CRM solutions.

An Integrated Solution to Database Management

Your organization has prospects who come to you via multiple sources: your Web site, advertising, direct marketing, trade shows, word-of-mouth, sales calls, etc. Solata Permission Manager provides a simple solution for making sure that every prospect feeds into a common database—tracked by source—and receives the desired information or follow-up.

• Solata Permission Manager consists of a Web-based form for getting permission to begin a dialogue with prospects. The permission form normally links right off of the home page, with a message inviting people to register to receive ongoing information of their choice. 
• The Permission Form appears on the Web site, but a version is also used when collecting information over the phone, in sales calls or at trade shows. The information can be entered at any time via the Web, by authorized personnel only. 
• The Permission Form is designed to collect information about each individual, including their level of need; how they heard about you; what type of information they want; how they want to receive it (phone, fax, telephone or in person, etc.), or other questions you might want to ask, along with an incentive offer, if desired, to promote opt-ins. The form designates what information they are willing to receive and in what format: mail, e-mail, RSS, whatever. 
• People who register via the Web receive a PIN they can use to update their information at any time, giving them a sense of greater control over their permissions—and you yet another way to keep your lists clean. 
• You can run real-time reports showing the source and demographics of every lead.
• You can export the files to almost any software platform, or use Solata Sender to send out and track the requested communications, and Solata Lead Tracker or Solata Target Seller to distribute and manage all of your leads.  
• Your Solata Permission Manager is designed with your corporate branding and clearly displays your privacy opt-out pledge so that people feel comfortable registering. You get a complete, ready-to-go solution.

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