Overview

Maximize and Streamline Business Development With Integrated Marketing and Sales Technology

A strategic, integrated approach to managing sales, marketing, e-commerce and publishing operations at a cost any company can afford.

• Built to Improve Marketing and Sales Performance
• Built to Measure Marketing
• Special Editions for Publishers and Agencies
• So Easy to Use, Training Is Minimal
• Created by a Pioneer in New Business Development 

Solata gives your organization control over the entire business process, from marketing through sales. Solata is unique in that it was built by a marketing and media company for marketing and media companies.

Solata was specifically designed to bring the power of strategic, integrated sales, marketing and communications to companies that need a custom-built enterprise solution but don’t have the budget to get attention from the Fortune 500 players.

Built to Improve Marketing and Sales Performance

Use Solata technology to:

1. Build and manage your database: Permission Manager enables you to build and maintain a permission-based database of everyone interested in what you sell.
2. Build Relationships: Sender automates all aspects of one-to-one and group communications, via e-mail, print or in-person.
3. Distribute and track leads: Lead Tracker helps make sure every lead gets followed up and measured.
4. Manage the sales process: Target Seller automates almost all aspects of sales and marketing management.
5. Manage your Web site: Use Content Manager to manage and track your Web site’s content to better determine what people want.
6. Sell: Cataloger features tools and templates to create any type of online product and service catalog or trade show, including e-commerce.
7. Measure the benefits: Every Solata tool contains complete reporting and measurement capabilities.

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Built to Measure Marketing

Solata makes it possible to easily measure the results of your marketing efforts, by tracking the source of every inquiry, the communications and sales touchpoints throughout the selling process, and the eventual outcome, no matter how long it takes. Finally, you'll be able to safely determine the source of your business and what it takes to close a sale.

Special Editions for Special Editions for Special Editions for Special Editions for Special Editions for Special Editions for Publishers and Agencies

Because Solata was built by a media and marketing company, it has created special editions specifically for media and marketing companies, as well as any sales, marketing or communications operation.

So Easy to Use, Training Is Minimal

Solata has a tab-based intuitive interface that requires little sales force training, and even many of the advanced administrative features can be mastered without formal training. That said, Solata comes with documentation built right into each screen, along with a training manual and optional training sessions. You can purchase different levels of training support based on your needs, but most companies require no more than the basic introductory session provided with each installation.

Created by a Pioneer in New Business Development

Solata was created by Selling Communications Inc., a pioneer in targeted business development founded in 1996. The technology was built because no product available until now integrated the marketing and sales process in a way needed by SCI and our customers to maximize the efficiency of new business development.

Finally, a strategic solution for integrated results-based marketing, sales, publishing and e-commerce is available at a price any size company can afford.

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