Media Solutions - Print advertising and so much more

Concrete Ways to Profit From Integrated, Multi-Touch Media

New, robust technology has made integrated media and marketing an obvious business development solution for publishers, trade shows, and trade associations who need to go beyond traditional print advertising to increase revenue. 

 

A New Model for Profitability for Publishers

While many traditional publishers and trade show companies are struggling to hold on to their clients’ marketing dollars, SCI and its clients are experiencing sustained growth through a business model that integrates targeted, permission-based marketing with print and Web marketing. 

Publishers, trade shows, and associations have an invaluable asset most other sellers of products or information would covet: audiences of people in search of information related to a specific interest. Capitalizing on this benefit requires a business model designed to deliver information to customers and prospects how and when they want to receive it via multiple types of communications.  Consider this: while most people get as little as 50 percent of their information from traditional media, most media companies and associations still have 80 percent of their costs and revenue tied up in traditional media.  SCI helps publishers realign their business models to complement and optimize real opportunities.

By generating audiences through information or entertainment, media companies, trade shows, and associations provide another invaluable asset for marketers: a means to get qualified people to opt-in to receive their ongoing communications.

SCI has a proven record helping publishers, trade shows, and associations take advantage of this new model for revenue growth.

 ^^ Return to Top ^^

Benefits

• Lessen the dependence on traditional print advertising,
• Make traditional advertising more valuable to your clients.
• Fully leverage your company’s assets to maximum profitability and growth.
• Turn trade shows into year-round businesses.

Services

SCI offers a variety of services to meet client needs. These include consulting, integrated marketing and telesales. Solata technology addresses all of the issues involved with moving to an integrated communications model. SCI has helped both established and startup trade show and media companies capitalize on integrated media by:

Strategic planning: We apply a zero-based process to help you determine specifically the best way to implement an integrated media approach.  Following a collaborative planning process, we help you find ways to develop profitable integrated media solutions funded from existing budgets or incremental revenue opportunities. We have helped startups reach profitability within one year, and traditional trade show and publishing companies enhance growth and profitability in otherwise tough market conditions. Many media companies have actually grown and reduced costs without reducing headcount. The collaborative planning process yields a complete report with specific recommendations, means of funding, and return-on-investment measurements. 

Product development: Out of the strategic planning process comes specific recommendations related to products or packaging you can create and sell that leverages your current content and resources in new ways to serve your core audiences. SCI is uniquely equipped not only to help you conceive of such programs, but also turn them into concrete media kits and sales presentations ready for sale. You can even outsource editorial development to our seasoned team of business journalists with experience in a wide variety of business and travel and leisure categories.

Product Launch: If your team will lead the launch, SCI provides complete training support to make sure your sales team delivers. Or, SCI can provide a completely integrated, turnkey marketing and telesales operation to help launch new initiatives. SCI uses Solata technology to make it possible for you to track and monitor every program deployed.

Integrated Media Technology: Integrated media requires integrated technology, but many organizations cannot justify a major investment in technology to integrate their business processes. Solata makes it possible for even the smallest publishers to fully integrate subscription, content, advertising, and sales functions over a variety of media and trade show properties.  The result: an unprecedented ability to manage all of your business operations on a single platform, providing a dashboard of business activity and outcomes never before possible.

Click here for complete information on Solata for Media.

^^ Return to Top ^^