Solata Lead Tracker
Take Control of Your Leads
Finally, an easy, cost-efficient way to identify the source and outcome of your marketing leads.
Where does your business come from? Which marketing programs work best? What percentage of leads get followed up, and what happened to those leads? These questions and more easily get answered with Solata Lead Tracker—it takes names generated through the Solata Lead Tracker or any source and distributes them to the sales team, making it a snap for salespeople to follow up and report back on the results.
So Easy and Affordable to Track Marketing ROI
- Set up a Solata Permission Manager, or any database solution enabling you to capture the names of people who contact you via phone, Internet or e-mail. Everything starts with permission.
- Provide Solata with your sales territories and business rules associated with the distribution and follow-up of leads so that your system distributes leads automatically to the appropriate salespeople for follow-up.
- Each salesperson automatically receives e-mail notification when a new lead is distributed and can report back on the results via an easy-to-use Web-based interface.
- You can load PDFs and specific e-mail messages with each lead so that all of your salespeople send out consistent materials.
- Solata Lead Tracker tracks how many and who open up any e-mails sent as follow-up.
- Solata Lead Tracker tracks the close ratio of every lead, even if it takes months or years to close a sale.
Everything Built to Get the Most Out of Your Leads
- Alarms automatically remind salespeople and management when leads are not being followed up in the prescribed time frame.
- Reports show to both the sales force and management how well they’re doing on lead follow-up and outcomes.
- Reports track the source of business, quality of leads and follow-up rates by salesperson or territory, etc.
You can customize the software to generate precisely the reports you want, the way you want to see them, either online or in print.
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