Fully Integrated Business Development Solutions for the Travel Industry

Available Only From Selling Communications Inc., the leader in results-based target marketing and sales.

Most media companies sell advertising. Selling Communications Inc. brings advertising purchasing to a whole new level. Our advertising packages include tools to identify and build relationships with the companies most likely to buy your product or service. And then precisely measure your marketing results. These targeted strategies are ideal for the travel industry because they’re cost-effective and highly flexible to address fast-paced changes in business conditions. You can create a new campaign to target a new market or opportunity in a matter of weeks—for a fraction of the cost of traditional advertising and mass-marketing.

Who Can Benefit

• Convention & Visitors Bureaus
• Convention Centers
• Hotels
• Airlines
• Cruise Lines
• Destination Management Companies
• Attractions
• Meeting and Incentive Planning Companies

Target Media

Integrated Media, Direct Marketing and Sales Solutions to Reach Multiple Motivation and Meetings Markets

Target Selling

Targeted Business Development to Meet Your Specific Needs

Target Marketing Technology

Use Press2Web Open-Source Software to Manage Campaigns and Track Results

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Target Media

Integrated Media, Direct Marketing and Sales Solutions to Target the Precise Market You Need to Reach and Measure the Return

To boost sales, build your database or create buzz, Selling Communications offers a three-month multi-touch target advertising campaign to affordably blanket your target audience. Select your salient audiences: incentive travel via Motivation Strategies; power-buyers of meetings and motivational events via Meetings Update, and key buyers at society, military, educational, and religious groups via SMERF Meetings Journal.

Three-month multi-touch campaigns include:

1. Advertising in print, on an e-mail newsletter and on a related Web site article;
2. Compelling letters sent to targeted buyers, followed up with telephone calls from experienced, professional salespeople;
3. The Motivation Show or Results Marketing conference sponsorship;
4. Results Marketing Sales Network sponsorship, enabling you to target sales and marketing professionals at companies that resell meetings and incentives and marketing services.

The Results: (1) pre-qualified leads; (2) a comprehensive database that you own of prospects interested in hearing from you; (3) a detailed, sophisticated Return-on-Investment Report you can share throughout your company.

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Target Selling

Targeted Business Development to Meet Your Most Specific Needs

Need to go after a new, highly targeted audience for an opening or to develop a new market? Or want to generate immediate leads from your database while getting it up to date? Selling Communications offers the travel industry a unique combination of targeted, integrated multi-touch marketing and sales programs.

• Strategy:We work with you to determine whether or not your business development opportunity strategy is viable. Then we identify your target market and build a targeted database.
  
  
• Marketing support:We develop the right mix of self-mailing print newsletters, special offers, post-cards or e-mail communications for your campaign. We also create integrated print and Web solutions that consistently present your brand across all media—using an approach and technology that continually build your database.
  
  
• Sales:We follow up your targeted communications with sales letters and phone calls to generate immediate business opportunities and to build your permission-based database of qualified prospects for future opportunities.

The Results: A Return-on-Investment Report showing precisely what you achieved as a result of the campaign.

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Target Marketing Technology

Use Press2Web Software to Manage Your Campaigns and Track Results

Selling Communications is the creator of Solata, a contact and content management software that brings the power of high-priced technology to every business. Solata combines nearly every feature an organization needs to manage every prospect and customer and to track the outcome of every lead by source and salesperson, for a fraction of the cost of traditional proprietary software solutions.

Solata is an online solution that people can use without access to the Internet, offering your sales team complete mobility while keeping the centralized database up-to-date.

Use Solata to:

• Build real-time databases of people interested in what you sell on your Web site.
• Database every prospect from every source in one central location.
• Track every organizational contact with that prospect on a real-time basis.
• Track all activities targeted at each individual.
• Empower salespeople to send out targeted communications.
• Make sure all organizational marketing gets targeted to the same people being sold.
• Send out and track e-mail communications.
• Manage subscription and sales databases for print publications.
• Measure the results of all business development activities and salespeople involved.

The Results: (1) track every name being targeted by your team and related activities on a real-time basis; (2) see the source of every piece of business and the salesperson who closed it; (3) measure the precise results of your business development efforts.

Get Face-to-Face With New Prospects

Selling Communications Inc. offers a range of sales and marketing services that help companies get extra mileage from their trade show activities, especially The Motivation Show in Chicago. Services include:

• Pre-show marketing.
• At-show exposure.
• Pre-show appointment-setting or RSVP confirmation.

The Results: Your trade show investment delivers a measurable return.

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Learn more about what Selling Communications can do for your organization. Call your Selling Communications Inc. Account Representative, or contact Jim Kilmetis by e-mail at jkilmetis@sellingcommunications.com or telephone at 914-591-7600, ext. 229.