Engagement Strategies

Maximizing performance and profits through people

The official magazine of the Enterprise Engagement Alliance

■ Engagement Strategies serves the emerging “trade” of engagement practitioners at leading corporations and at marketing, incentive, recognition and consulting firms that provide engagement products and services to corporate managers, including rewards, recognition, and motivational events.

■ Engagement Strategies offers end-users and suppliers the news, how-to, and reference information they need in every medium to help improve organizational and departmental performance by better engaging customers, distribution partners, salespeople, employees and vendors.

■ Engagement Strategies covers:

• Full-service performance improvement, branding and consulting 
• Leadership and coaching
• Rewards and recognition, including merchandise, travel, gift cards and awards 
• Communications 
• Engagement technology

Key Benefits to Suppliers

■ A highly cost-effective, measurable way to target end-user/ reseller buyers of engagement products and services in print and online for almost any budget.

■ Integrated print and online marketing programs start at $625, depending on your desired mix of lead generation
services, including:

• Print exposure
• E-mail marketing
• Web advertising and content sponsorship
• Event sponsorships and the Innovative Products Gallery at the Enterprise Engagement Expo and The Motivation Show in Chicago 
• Direct marketing and telephone sales
• Complete business strategy development, including website, sales tool and target selling solutions

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Audience

Quarterly Print Editions: Engagement Strategies reaches 25,000 managers and executives at companies that use or sell performance improvement strategies, including incentive programs, motivational meetings, recognition awards, training, communications and technology. Almost all readers are managers, directors or executives at end-user or reseller companies such as incentive companies, meeting planning
companies and marketing agencies.
E-mail newsletter/blogs: SCI e-mail newsletters, including Engagement Strategies, have a combined total of more than 40,000 business subscribers.
Websites:

• Engagementstrategiesonline.com is the online edition of Engagement Strategies magazine, featuring the latest news and features from the print edition.
• Enterpriseengagement.org is the portal of the Enterprise Engagement Alliance, featuring news, how-to and reference information, and hundreds of links to invaluable engagement research and tools.

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2012 Publishing and Editorial Calendar

E-mail editions: Up to 24 times a year; twice a month: 20,000 subscribers
EngagementStrategiesOnline.com: 3,500 unique visitors per month.
EnterpriseEngagement.org: 3,000 unique visitors per month.
Print Editions: 20,000 subscribers

Print editions 

Winter Edition
Publication date: Feb. 15, 2012
Closing for space: Jan 18, 2012
Closing for materials: Jan 25, 2012

• Rewards & Recognition Networking Expo special edition
• Gift card special feature
• Engagement Technology special feature

Spring Edition
Publication date: April 16, 2012
Closing for space: Mar. 19, 2012
Closing for materials: Mar. 26, 2012

• Meetings and Incentive Travel special feature 
• Training Technology special feature 

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Summer Edition
Publication date: September 17, 2012
Closing for space: Aug. 20, 2012
Closing for materials: Aug. 27, 2012

• Stocking Distributors special feature
• Polling and Assessment special feature 
• Motivation Show special pre-show issue 
• Engineering Engagement Conference & Expo special issue 

Special Motivation Show Onsite Guide
Publication date: October 23, 2012
Closing for space: Friday, Sept. 26, 2012
Closing for materials: Oct. 3, 2012

• Distribution to 5,000 pre-show registrants 
• At show distribution

Fall Edition
Publication date: November 15, 2012
Closing for space: October 18, 2012
Closing for materials: October 25, 2012

• Corporate Gifts special feature
• Communications special feature

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Display Advertising - Print and Web 

Print Size	Width	Height	1x	3x
Full Page Bleed	8 5/8”	11 1/8”	$6,950	$6,000
Junior Vertical	4 6/8”	7 1/4”	$5,750	$5,000
Junior Horizontal	7 1/8”	4 3/4”	$5,750	$5,000
Front Cover Strip	8 5/8”	2 3/8”	$11,000	$10,500
1/3 Square	4 5/8”	4 3/4”	$3,500	$3,000
1/4 Horizontal	7 1/8”	2 3/8”	$2,500	$2,000

Internet and E-mail Rates and Frequency

Engagement Strategies:

• E-mail Newsletter Display Ad: $1,250
• Special Offer Blast: $2,100
• Webinars: 8 x per year: $5,000 exclusive,
  $2,500 semi-exclusive

EngagementStrategiesOnline.com:

• Top banner ads (run of site): $5,000 per year
• Home page side banner ads: $3,000 per year
• Inside page side banner ads: $2,500 per year
  (See Media Production Specifications for further details.)

Three-Month Fully Integrated Marketing Campaign

• Full-page ad in Engagement Strategies magazine
• One e-mail banner or display ad
• One Special Offer E-Mail Sponsorship (max. 150 words).
• EnterpriseEngagement.org article sponsorships
• Telephone calls to 100 people

Cost: $10,450

Fully Integrated Business Development
Engagement Strategies offers a unique set of fully integrated business development services:

• Strategic planning;
• Sales tool creation, including Web sites promotional materials, newsletters, and Webinars;
• Telephone sales and lead qualification;
• Complete integrated business development strategies to launch or grow business.

Contact Nick Gazivoda at nick@sellingcommunications.com or 914-591-7600, ext. 238 for more information.

File Format and Ad Layout
Accepted format: PDF, QuarkXpress, Adobe Illustrator, Adobe InDesign and Adobe Photoshop.
Note: We do not support Illustrator PDFs due to their instability.
Supporting Images: TIFF and EPS

Regardless of the format supplied, all ads must conform to the following:

• Final full size ads must include 1/8˝ bleed image on all four sides minimum.
• No content is to be within 1/4˝ of trim size.

Trim Size 8 3/8˝ x 10 7/8˝
Bleed 8 5/8˝ x 11 1/8˝
Live Area 8 1/8˝ x 10 5/8˝

Internet
Banner ads: 175pi (W) by 70pi (H)
Display ads: 500pi (W) by 175pi (H)
Special offers: 500pi (W) by 350pi (H)
Please contact our production manager at production@sellingcommunications.com with any question regarding mechanical specifications.

Ship artwork and material to:
Production Department
Selling Communications Inc.
520 White Plains Road, Suite 120
Tarrytown, New York 10591
914-591-7600; production@sellingcommunications.com

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