Association Database Marketing

An Integrated Multi-Touch Strategy for Targeting the Association Marketplace.

• Revolutionize the efficiency and measurability of business development.
• Eliminate waste and know your new business return on investment.
• Use high-quality outsourced sales professionals to qualify leads and target the association market.
• Increase marketing return on investment by focusing your communications on the people most likely to buy.

There’s a Better Way to Find New Business

Traditional marketing commits vast portions of your budget to reaching people who will never buy. Today, many convention and visitors bureaus and hotels, such as that used by a dynamic target selling model, could significantly improves the efficiency of their destination sales and marketing.

What’s Wrong

With the old destination marketing strategies, marketers are:

• Paying to reach vast audiences that never buy.
• Spending money on trade shows, direct mail and advertising without knowing the results.
• Investing in lead generation without knowing for certain whether or not the sales staff has ever followed up.

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What’s Possible

By focusing on the prospects most likely to buy, organizations can achieve significant new business opportunities for much less than the cost of adding new salespeople or implementing traditional marketing strategies.

SCI has over 7,000 association executives and meeting planner contacts available for your Integrated Marketing Program.

SCI has created a turnkey destination sales marketing package that meets the specific needs of each market, including:

• Helping to determine the best possible database of serious prospects, by size, company, geography, industry, source, etc.
• Using trained, professional salespeople to find and contact qualified buyers and convert them into sales opportunities over time.
• Developing a low-cost, targeted communications strategy to generate leads and build credibility so that prospects turn to you when they're ready to buy.
• Developing powerful, low-cost e-mail newsletters and special offers that enable destinations to make their Web marketing activities profitable.

Efficiency Through Integrated Services

Under the old model, organizations use numerous means to generate leads while leaving final accountability to a separate sales staff, with no easy means of tracking results. By combining sales and marketing into one seamless process, you can lower costs and improve return on investment analysis.

Targeted Newsletters

Build relationships and generate leads from your database, or ours, through highly targeted cost-effective newsletters and direct-mail programs that spur buyers to action and make your company top of mind when they're looking for new destination ideas.

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Telephone Sales

Identify your best prospects through targeted telephone sales. SCI's trained staff of telephone sales representatives and researchers knows how to follow up on leads, requalify old mailing lists and go after new opportunities in order to generate qualified opportunities for your sales staff or travel partners. It's like adding a full-time member to your sales staff with no overhead and being able to measure the precise results.

Powerful E-mail Marketing

Low-cost database technology, married with marketing know-how and content expertise, makes it possible for any size destination or service to profit from the Internet today.

Targeted Advertising

You can target key industries and generate leads for a fraction of the cost of traditional marketing through SCI's highly targeted publications and Web sites. Based on your organization's targeted objectives, we offer:

• Motivation Strategies' Meetings Update, the quarterly publication targeting registered meeting buyers of the Incentive Travel and Meeting Executives Show (The Motivation Show).
• SMERF Meetings Journal, distributed quarterly to 6,000 social, military, educational, religious and fraternal meeting planners and directors.
• Sales Marketing Network at info-now.com, the how-to and reference information service offering over 70,000 registered sales and marketing professionals educational and reference information on all aspects of meetings, incentive travel, golf and casino destinations.

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Results That Speak for Themselves

SCI has rapidly grown into a multimillion-dollar business based on delivering the promise of an entirely new, more efficient sales and marketing model. Discover it for yourself by speaking with an SCI representative.

Sample Programs

SCI will write, produce and distribute a 4-page, custom newsletter to specified audience of meeting and event planners. Please find below the turn-key cost break down.

5,000 distribution:	$10,900
10,000 distribution:	$14,100
15,000 distribution:	$17,000

Telesales

Prepared script of questions

500 meeting planner calls:	$3,750
1000 meeting planner calls:	$4,500
2000 meeting planner calls:	$5,000

*client retains database and receives all A & B leads via e-mail within one business day.

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