Solata Agency Edition

A Growth Solution for Marketing Agencies Requiring Minimal Investment or Risk

Solata integrated marketing and sales technology provides a powerful business development solution for your customers that creates ongoing opportunities for you.

• The Vision
• What Clients Want
• A Fully Integrated, Low-Cost Solution That Is Easy to Customize
• Benefits to Agencies

Solata was built by a marketing agency for marketing agencies to create an entirely new way to build long-term client relationships.

Solata makes advertising and marketing work better. Once your clients start using Solata, their demand for your services will grow. Solata integrates marketing and sales activities on a single, customizable platform, making it possible for your clients to get much greater long-term value from traditional marketing by building a reusable, real-time database for ongoing target marketing. Solata makes traditional advertising and marketing more valuable by providing clients with more tangible benefits.

Solata reduces the frustration of clients questioning results, when often it is their lack of sales follow-up and tracking that makes the marketing agency’s work look bad.

The Vision

Provide your clients with a fully integrated system for building and maintaining a permission-based database of prospects and customers that generates long-term opportunities for your business.

What Clients Want

Today’s clients understand the value of having an up-to-date database of serious prospects and the benefits of using an integrated set of print, e-mail and in-person strategies to build relationships over time. They become loyal customers when they recognize the agency’s role in providing the technology, implementing marketing programs that build the database and keep prospects receptive to ongoing communications, that track the follow-up by the sales team and that measure the results. Solata makes it easy for your agency to create a powerful platform that will keep your client receptive to new ideas year after year.

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A Fully Integrated, Low-Cost Solution That Is Easy to Customize

Solata is built in components, making it possible for you and your clients to buy only the parts that you need for a particular campaign or application.

• Solata Permission Manager enables you to easily build, maintain and use databases by source of prospect.
  
  
• Solata Sender makes it easy to send out ongoing e-mail and print marketing materials.
  
  
• Solata Lead Tracker distributes leads to the sales team and tracks follow-up.
  
  
• Solata Target Seller integrates the entire marketing and sales process on a single platform so salespeople can manage their accounts and management can track the results.
  
  
• Solata Content Manager makes it easy to manage content, catalogs and searches, while correlating Web site activity with other marketing and sales deployments.

Whatever selection of Solata products your clients use, they will get a level of reporting likely to generate increased receptivity to new marketing concepts.

The hosted application is easy to customize to client needs and easy to set up. A client can be off and running within weeks, with costs starting as low as $3,500 per module to set up and as low as $150 per month in hosting fees, all commissionable to your agency.

Benefits to Agencies

• Clients place a clear value on having a continually growing database of serious prospects.
  
  
• Clients with databases spend more on marketing to generate and maintain them.
  
  
• Your agency is seen as part of the solution to a key marketing challenge: measuring the benefits of marketing.
  
  
• Your clients get access to a level of reporting that will provide invaluable information to drive even greater demand for your agency’s services.
  
  
• Permission-based databases create opportunities for multiple up-sell opportunities because clients are receptive to new ways to profit from their permissions.
  
  
• The agency gets a percentage of fees on setup charges, customization and ongoing hosting charges.
  
  
• You can use the same technology to maximize your own business development efforts.
  
  
• No headaches: Solata technicians handle all customization, technical support and training.

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